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NEW ADDRESS AS OF OCTOBER 16, 2017
1627 K St NW, Suite 5034, Washington DC 20006

Email Publishing & Marketing (161)

 
  • Class Highlights:
    Email is becoming an increasingly important compliment to the printing press. However, the appropriate approach to HTML emails is very different than that of a webpage.

    We’ll cover the do’s and don’ts, where the technology is changing, and the right approach for getting a functional, consistant result. Learn about design and creation tools, including using Dreamweaver as an editor best practices on getting your emails to your intended audience effectively.

    We will also teach you about SPAM filters, black lists, white lists, and other headaches email publishers face.

  • Class Description:
    • How Email Works
    • Successful strategies for effective emails
    • Why HTML is much better than a large graphic
    • Email HTML isn’t like web site HTML
    • Working with images, text and links
    • CSS you can’t use vs. CSS you can
    • Using Dreamweaver to speed and simplify email coding
    • Working with an email management service
    • Taking charge of service-provider templates
    • Proper coding to assure emails display as you intended
    • Avoiding email rendering problems
    • Email broadcasting options
    • Tracking email success
    • Respecting reader’s rights
    • Avoiding blocks due to being mistaken as spam
    • How to find out if you are blacklisted and what to do about it

    Prerequisite: Knowledge of HTML and CSS

    Who should take this class:
    • Anyone who manages campaigns or enewsletters and wants better results
    • Copywriters, graphic designers, IT specialists, direct marketing professionals, and communications professionals who create, code and send emails
    • Small-business owners and Internet entrepreneurs

  • Platform: This class is for Mac and Windows computers
  • Class length: 1 day
  • Class cost: $495.00
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